Who We Help

Who I work with

Support is tailored to vendors building channel motion from scratch, fixing stalled ecosystems, or scaling partner contribution with focus.

Early Stage Early-stage tech vendors (0-50 employees)

Teams needing their first channel motion with clear priorities, realistic partner targets, and practical execution steps.

Scale Up Scale-ups with product-market fit but no partner traction

Companies that have a strong offer yet need a structured partner strategy that can convert into active pipeline.

Stalled Motion Vendors with partners but no measurable movement

Programs where logos exist but engagement, deal flow, and channel revenue are not following.

Sectors Cybersecurity, SaaS, DevTools, and AI vendors

Cybersecurity is a specialist edge, but support extends across B2B technology categories with complex partner sales motions.