Channel plans are designed around what partners can actually sell and deliver in market, not theoretical frameworks.
About Us
Founder-led channel advisory for B2B tech vendors.
Dayta Advisory helps technology companies build practical, partner-led growth motions with clear structure, measurable progress, and execution-ready decisions.
Work focuses on commercial outcomes: partner activation, partner pipeline, and route-to-market momentum.
Best suited to founders and channel leaders who need to build or fix partner motion without adding complexity.
Cybersecurity expertise is a strong point, with proven applicability across SaaS, DevTools, and AI vendors too.
Engagements are structured to deliver tangible progress in weeks and quarters, not abstract recommendations.
Helen Cashin | CEO & Founder
Helen Cashin leads Dayta Advisory and works with B2B technology vendors to turn channel ambition into measurable partner revenue.
The approach combines channel strategy, partner-program design, enablement focus, and commercial discipline so partnerships become active pipeline rather than passive logos.
Dayta Advisory was created to close the gap between having partners and getting outcomes from partners.
Client Feedback
What partners and leaders say about working with Helen
“We brought Helen in to help with our channel strategy and engagement. The impact was immediate. She got into the detail of our partner ecosystem, understood our aspirations and helped with execution. If you want senior channel expertise that feels like part of your team, I'd recommend Helen without hesitation.”
Tony Lysak
Founder, NetBuilder, Software Consulting Group & The Software Institute · Creator of SkillsNow
“I had the privilege of watching Helen Cashin build the EMEA and APJ channels. I truly believe her efforts created a solid channel that continues to build pipeline based on her work to this day. If strong partnership is your goal, Helen delivers the gold standard.”
Lindsy
Regional Channel Director, EMEA
“We engaged Helen to lead a partner strategy engagement for one of our clients, and the results spoke for themselves. Over 18 months, she led the entire delivery, recruiting 8 new partners and reactivating 4 dormant ones, generating $750K in revenue for the client. She doesn't just design a plan, she runs it.”
Patrick Hosch
CEO & Founder, Otters
“Helen is one of the few people who combines genuine channel expertise with the ability to make things simple. Her advice is practical, commercially focused, and always backed by experience. She's incredibly reliable, easy to work with, and someone I'd recommend without hesitation to any B2B tech business looking to grow through partners.”
Juliette
CTO