Channel plans are designed around what partners can actually sell and deliver in market, not theoretical frameworks.
About
Founder-led channel advisory for B2B tech vendors.
Dayta Advisory helps technology companies build practical, partner-led growth motions with clear structure, measurable progress, and execution-ready decisions.
Work focuses on commercial outcomes: partner activation, partner pipeline, and route-to-market momentum.
Best suited to founders and channel leaders who need to build or fix partner motion without adding complexity.
Cybersecurity expertise is a strong point, with proven applicability across SaaS, DevTools, and AI vendors too.
Engagements are structured to deliver tangible progress in weeks and quarters, not abstract recommendations.
Helen Cashin | CEO & Founder
Helen Cashin leads Dayta Advisory and works with B2B technology vendors to turn channel ambition into measurable partner revenue.
The approach combines channel strategy, partner-program design, enablement focus, and commercial discipline so partnerships become active pipeline rather than passive logos.
Dayta Advisory was created to close the gap between having partners and getting outcomes from partners.
